For Brands

Better understand and activate your Shoppers to grow sales

• BRANDS

Maximise brand value and retailer collaboration with Shopper insight

Understand brand and category performance

Improve decisions and recommendations with granular insights on Shopper behaviour

Grow your brand value

Use insights to deploy perfectly timed and targeted brand campaigns that boost ROI

Improve retailer collaboration

Work with retailers with a shared view of Shopper insight

• BENEFITS

How we help

OVERVIEW

We help CPGs review performance, generate insights, and utilise them to increase sales, transform media campaigns, and win market share. Within this, we position account teams to improve collaboration with retail partners, give trade marketers the guardrails for successful strategies, and help brand marketers activate against what Shoppers want across multiple channels.

BRAND MARKETING

Brand owners need to allocate spend better, forge better media partnerships and demonstrate improved ROI. With a proliferation of channels to market through, and Shopper expectations becoming more nuanced, insight is vital for doing all this effectively. Our solutions position you for success.

TRADE MARKETING

Responsible for defining the overall trade marketing plan, including portfolio rate card, trade marketers must own and allocate the overall trade marketing budget across customer accounts and consult key account teams to execute against trade marketing plan guidelines. Our data solutions are invaluable to achieving this.

KEY ACCOUNT TEAMS

Data insight is crucial for key account team, as they strive to maintain positive relationships with retailers, drive mutual growth and deliver on volume and margin targets, and support the business internally with category and grand growth plans.

• SOLUTIONS

Shopper Insights

Analyze the drivers of brand and category performance. Are you ready to make more informed, Shopper-centric recommendations? Shopper Insights has a breadth of applications across your business, supporting trade, brand and marketing teams to evaluate brand loyalty, inform product development, build targeted trade and media plans, and define category strategies. Crucially, it helps you align with retail partners through a single shared view of the Shopper.

Assortment

Access insight that empowers you to feed into retailer assortment processes. The ability to feed into a retailer’s assortment process is crucial for brands. In doing so, you can help create the best possible range for Shoppers, while ensuring your key lines are front and centre, presenting a robust defense if challenged with a delist decision. However, without the right insight, getting a seat at the table to influence assortment decisions is difficult. Assortment from dunnhumby helps you inject ultra-granular, powerful, Shopper behavior data into the process to provide quantifiable proof of the varying needs and purchasing criteria within the category.

Promotions

Creating promotions that Shoppers respond to positively is increasingly challenging for CPGs. With so many tactics to choose from and a lack of clear insight into what works and what doesn’t, CPGs end up repeating historic offers reducing the potential sales uplift as a result. Our Data Science identifies the drivers of promotion performance and our analytics tools give the recommendations to plan successful promotions accordingly. Combined, it means that CPGs enjoy promotions that deliver growth, and Shoppers enjoy relevant offers.

Retail Media & Audience Targeting

Create a predictable path to growth by putting shoppers at the heart of your Retail Media strategy. Retail Media gives Brands and their agencies the ability to reach high-intent shoppers at the point of purchase, making it a powerful way to drive sales. We combine that inherent potential with world-leading data science to help Brands get more from their Retail Media spend. Better understand your opportunities for growth, find the best audiences for your products, to reach more of the right people with omnichannel advertising strategies.

We help you create a concrete link between advertising spend and your Brand’s performance, with closed-loop measurement to prove Return on Ad Spend at the till.